Have you ever heard the adage- a picture is worth a thousand words? Well, In today’s day and age where the average attention span is only 8 seconds, adding images to your blog website, definitely has its advantages, especially when sharing your content on social media.
Today I would like to concentrate on how to add images to a blog post or a page on a WordPress site. I will be showing you step-by-step instructions, illustrating how easy it is to insert media to enhance any page or post on your blog.
So if you would like more information, please see the three posts above.
What are Images Used For?
Using an image as a way to expand or enhance what main point you are trying to get across, as well as a way to keep your readers attention.
For example, when you are on social media, how often do you click on textual information? Isn’t it right that in most cases, the image is what attracts your attention? I may be biased, but I am a firm believer that images are a major contributing factor in the conversion of affiliate links.
Affiliate Links and SEO
The beauty in using images is that you may also add affiliate links to the photo as well. Meaning that if anyone were to click on the picture, they would be taken to an affiliate site.
Having a large target to click is very important, especially for mobile users, as sometimes the links that we provide within our material (say attached to a text phrase) may be too small to see, thus rarely clicked on.
Another essential reason to use photos is that these images can help you with SEO (search engine optimization.) In other words, you have an opportunity for your image to rank in the search engines, thus increasing your chances of having your blog post being found by ‘organic-traffic’ (unpaid traffic.) I will touch on this a little later.
When Should You Use an Image in a Post?
When I was first starting, I was using too many images within my posts. So, a good rule of thumb is to use one image for every 300 words. What I like to do is try to incorporate what I am trying to establish within my content.
For instance, say I am reviewing a particular product. I will add a photo of said item within the first paragraph as well as the last paragraph. This method is my preferred method, but I encourage you to place your images wherever you feel they will serve the best purpose.
How to Add a Photo to a Post in WordPress
Let us now get a better idea of the correct steps of how to add images to a post. I will be demonstrating the method using one of my photos that I already have downloaded on my computer.
But down below, I have provided for you a few places where you can find free images to use within your content.
OK, here we go.
To make things as simple as possible, I am going to assume that you have yet to upload any images. So we will be starting with a blank slate.
If you are entirely new to adding images to your computer via a free image site, here is a quick reminder.
- download the image from a website
- go to ‘Photos’ on your computer
- make sure to rename the image file using dashes (more on this below)
The first step is to click on add media, which is located on the top left. You will then be taken to the WordPress media back office.
The next step is to click on upload files, which will take you to your photo area on the computer, and this is where you click on the image you wish to use.
If you have not already, make sure you name the file as you do not want a list of numbers and such. Try to keep the title relevant and descriptive and add dashes.
What Size Should the Image Be?
Before deciding where you would like to add the photo within your content, I wanted to take a second to tell you that it is essential not to have large images in your posts because this could harm the speed of your website. It was suggested to me when I was first starting that I should have the image set as medium-sized.
But here is a trick! I am going to show you how to optimize your image, so if anyone were to click on it, they would be able to see a larger size. How do you do this?
How to Add Links to an Image
Using the image as an example-
First, click on the edit icon (the pencil), and you will be taken to the image details.
Referring to the example, here we are within the image details. So how do we optimize? First, let me try to explain to you what everything means.
- Alt text– You must make sure to use a keyword (if you can) as well as 3-8 word to describe what the image entails. Do not use stop words (a, the, to, it, etc.). If the image is unable to load, the alt text will be shown. Descriptive alt text also allows Google to get an idea of what the image is.
- Title– the title is set up already when you upload an image onto your computer. It is essential to add dashes to the title because this, too, helps Google understand what the image is.
- Choose where you want the image placed- left, right, center
- Decide what size you wish the image to be displayed as
- The next step is to link your picture if you want to. I if I was to choose- link to a media file, WordPress will automatically add the images’ URL.
- What this means in simpler terms, if one was to click on the image, a larger version will appear. (Make sure to denote up top on your blog post, that a larger version of the image is available if clicked; otherwise, an opportunity might be missed.)
- If we went one step further and choose to link to a custom URL, here is where you would add an affiliate text link.
- The final step is to remember to click update!
How to Photo Optimize Your Images
What exactly does it mean to optimize your images? Well, sometime, you will need to note what the size of the image is before downloading. You want to make sure that the file is not too big.
I have a free plug-in that I use in the back office of WordPress, EWWW Image Optimizer, which automatically resizes the image, so there will be no compromise in the slowing down of the website.
I read somewhere that most readers expect the web-page to load in 2 seconds, and if it is over 3 seconds, they will leave. You do not want that!
Here are a few other image optimizer plug-in’s if you would like to have a look-
- Smush Image Compression and Optimization
- Imagify- WebP and Image Compression
- ShortPixel Image Optimizer
- TinyPNG-Compress JPEG &PNG Images
Adding Keywords to Your Images
In the beginning stages of becoming used to writing content, you will see that having an image or several images optimized with keywords will help the search engines in regards to what the image is. You will see that this simple task will help to maximize the number of organic traffic that will visit your website.
In essence, if Google knows more about your image, it can be ranked higher in the search results.
How do you do this?
How to Add Images to a Post to Get the Most Recognition From the Search Engines
- Make sure to use dashes in your image file name titles and not underscores
- for example, swamis-state-beach, or swamis-beach and not swamis state beach or swamis_state_beach
- use descriptive words in the alternative text (Alt Text) as well as the keyword if possible (no need for dashes in Alt Text)
- add a descriptive word in the Caption which allows the reader to get an idea about your material in a glance
Placing Your Image
I learned through trial and error where images look best within the content. At first, I would always center the picture, but sometimes it seems more natural with text surrounding it, be it on the right or the left. It all depends on how you would like your content to be presented. Have fun and see what you like best. Remember, there is no right or wrong.
Free Stock Image Websites to Consider
I have to say that one of my favorite places to find free images online is Google’s Advanced Image Search. It is important to remember to make sure that you click on the ‘free to use of share‘ option, so you do not have to worry about copyright infringement.
I like using this particular photo search engine when I am looking for business logos.
Here is what the search engine looks like-
Down below is a list of other places that I like to use when looking for free images.
So to go over it one more time to simplify on how to add images to a post or page, do not forget these five significant steps:
- Have a descriptive title for the image file before uploading it to WordPress and do not forget to add the dashes
- Add the image title and a few descriptive words to the alt text
- Make sure to designate where you would like to place the image (right, left, center)
- Choose which size you would like the image and then optimize by adding a media file (makes the image larger when clicking on it) or a custom URL to add an affiliate link
- Click update
If you have any questions or comments, please feel free to leave them down below.
Are you looking to find out how to start in affiliate marketing? I belong to an online affiliate university- Wealthy Affiliate, where I am learning how to start as well as how to create a successful business online.
Click on the banner for more information! (Did you see how I did that? Adding a link to the banner?)
Now it is your turn to go and try adding links to all of your photos!
Good luck to you!