Quick Guide: What is ClickBank?

Quick Guide: What is ClickBank?

Hey! Would you’d like to get into affiliate marketing and do not have an inkling on where or how to start?

Well hello! You have come to the right place as I am here to help! My goal is to give the best advice to all of those beginning in affiliate marketing. I mean, it is crazy out there on the internet! There is so much information!

When I was first starting, I was so intimidated. Because of this, I try to keep my information in its most straightforward form as possible. Ready? Today, I would like to take a quick look at ClickBank. What is ClickBank?

How to Join ClickBank

ClickBank- est 1998

Customer Support Phone- 1-800-390-6035

Products- Digital + physical goods

Cookie Length (via HopLink)- 60 days

Vendor Specials- $1 Trial for seven days

button join now clickbank

ClickBank has been around since 1998 and is known worldwide as a leading provider of over 6 million unique lifestyle and digital products and services. When I say digital products, I am referring to ebooks, videos, tutorials, music, and so on.

Used by over 200 million people worldwide, ClickBank also has over 500,000 active affiliate marketers promoting the unique product of many vendors.

money money money free image Tracy Olson
Photo by Tracy Olson FreeImages.com

ClickBank rakes in over a quarter billion dollars in sales annually and provides some of the highest commissions online (up to 75%.)

Many of the products are also sold on a recurring subscription basis. So as long as the customer resubscribes, you will continue to receive a commission.

Joining ClickBank is relatively easy, and you are almost guaranteed to be accepted as an affiliate right off the bat.

Do you happen to be an entrepreneur? ClickBank provides you a platform, tools, and resources to create, publish, and market your unique products!

Have you ever thought about creating digital products? Well, if so, ClickBank might be precisely the platform that you have been looking for, and I will touch on this more in a bit.

Up above, I have provided with you the link if you would like to go and take a look at the ClickBank landing page before I start. Go and take a glance. I will wait.

ClickBank Affiliate Marketing Review

What makes ClickBank unique is that it not only provides a platform for vendors to sell their products but also as a viable space for affiliate marketers to find products to promote.

Another way of looking at it is that ClickBank is the go-between for vendors and affiliates. Another unique aspect is all the informational tools (images, keywords, testimonials, videos, banners) that vendors will provide for you.

checklist pixabay free image what is clickbank
Image by OpenClipart-Vectors Pixabay

You will find that many of the vendors will share with you what works in terms of the best ways of making a sale. Within each vendor’s page, you will also find suggestions for titles that work as well as methods of baiting the audience to click on a link by suggesting ‘sexy’ headlines.

I appreciate the fact that here at ClickBank, close relationships are created, as the vendor wants the affiliate to succeed and vice versa.

Think of it this way; the vendors know what works in terms of promotion, traffic sources, and what information works for converting. I like the fact that you are not going into promoting the product ‘blind’ and tried- and- actual techniques are shared and encouraged.

How to Start Affiliate Marketing With ClickBank

Before starting any promotion, the first thing you should do is take a look at what is offered in the ClickBank Marketplace. So how do you go about finding a product that you would like to represent?

Down below, I’m going to answer these questions for you and give you a few examples of products found within each category at ClickBank.

Let us now take a look at all the different types of products.

How to Choose Products from ClickBank

Before I get started, I wanted to mention that there are search attributes that you may use to help you refine your search. These attributes will enable you to pick out the best vendor and product to promote. If you look closely, there is a vector attribute called –Gravity.

This number signifies the performance statistic, which is an approximate relative measure of how many affiliates have successfully sold the product.

As a rule, ClickBank has specified that any product above a Gravity score of 20 has the best chance of converting (making a sale.)

What to Look For When Choosing a Vendor

click bank attributes what is clickbankreset attributes what is clickbank find products

Referring back to the product examples, here is where you can easily use these attributes to choose the right product to promote.

Take note that the Gravity slider is located up top on the second image. When I was looking for great converting products, it was much simpler to use this feature.

vendor clickbank info affiliate marketing

Here is an example of what you would see when browsing through the categories. As you can see, there is a website (which is underlined) as well as attribute icons describing its features.

A Few Examples of Affiliate Programs on ClickBank

Within each category, I will be giving an example of products with the highest Gravity score possible.

*= Gravity  over 49,

**= Gravity over 100

ClickBank Categories

Arts and Entertainment

Piano For All- $22.97*

Btv Award Winning Music Production Software- $6.40

As Seen on TV

IBEX Tumbler- $39.95

Betting Systems

Betting Gods- Professional Sports Tipsters and Betting Experts- $80.97

Top Vendor ZCode- $545.11

Business and Investing

Woodprofits- $24.36

Forex Trendy- Real Solution FX Traders Want- $195.02

Computer and Internet

Vip Video Converter- Best Video and Audio Converter- $6.95

Keyword Researcher- SEO Software/ Finds Long Tailed Keywords- $20.00

Cooking, Food, and Wine

Keto Resources- $24.96**

4 Offers: Fat Burning Kitchen, 101 Anti-Aging Foods, Truthaboutabs Etc- $14.84

E-Business and E-Marketing

Affiliate Bots V2 02- 37 Tools- $13.90*

Super Affiliate System- John Crestani’s Audowebinar Funnel- $488.85*


Asvab Social Learning Community- $23.29

Human Anatomy and Physiology Study Course- $28.09

Employment and Jobs

Writing Jobs 2019 | Get Paid to Write Online- $121.78

Photography Jobs Online | Get Paid to Take Photos!- $137.18


Iron Man Suit Costume Do It Yourself Guide- $26.54

101 Famous Quotes From Alice in Wonderland- $4.10


Video Game Tester Jobs | Get Paid to Play Video Games!- $54.02*

Dynasty’s World of Warcraft Addons- $31.17

Green Products

New Battery Reconditioning-$49.29*

Power Efficiency Guide- $37.58*

Health and Fitness

Flat Belly Fix-$38.56**

Halki Diabetes Remedy #1- $32.49**

Home and Garden

Tedswoodworking- Highest Converting Woodworking Site on the Internet!- $54.58**

Brain Training For Dogs- Unique Dog Training Course- $31.75*


Rocket Spanish- $105.52

Rocket Japanese- $108.68


Profitsgram- New Improved Funnel with Monster- $23.10

Phone Photography Tricks- Trick Photography With Your iPhone!- $16.76

Parenting and families

Children Learning Reading- Amazing Reading Program Parents Love- $47.26

Baby Sleep Miracle- Animated Vsl- $21.35

Politics/ Current events

Trump 2020 Products- $2.55


E-books- Ford Shop Manuals and Service Manuals-$8.49

Gov-auctions.org- #1 Government & Seized Auto Auctions Cars 95% Off!- $31.19


His Secret Obsession-$46.00**

Text Chemistry-Use Texts to Make Men Love You- $48.64*

Software and Service

Motioney- #1 Picture to Video Converter- $14.15

Reverse Phone Check- $264.97

Spirituality, New Age, Alternative Beliefs

2019 June New Manifestation Magic- $39.65**

Numerologist.com- $29.63**


Vertical Jump Training- $41.77

Vin Check Pro- $7.65


Housecarers.com Worldwide House Sitters and Per Sitters Directory- $22.84

Get Free Flights With Travel Hacking!- $31.82

Top Selling Categories at ClickBank

So can I assume that you might be able to find a product or service to promote?

Did you happen to notice that some categories have better Gravity scores than others? While researching, there were a few categories that stood out in terms of selling potential. These include:

  • Health and Fitness
  • Self-Help
  • Cooking
  • Food and Wine
  • Home and Garden
  • Green Products

Spending Money With ClickBank?

money series mokra free image Clickbank
Photo by a Mokra from FreeImage.com

OK, so far, I have shown you a few products that are found on ClickBank. Now I think it is the time to go over how to become a ClickBank member. Let’s start with the finances, shall we?

Once you become a member, if you do not have a website already, ClickBank offers you a website builder for $297 per year as well as a $47 per month fee to attend ClickBank University.

Did I also mention that web hosting is not included? So if we were to lay it all out there, here are the costs if you were to start from scratch with no website-

How Much Do You Say?

  • $14-$16 to buy a domain
  • $297/year for a website builder
  • $2-$70/ month for a Hosting Platform
  • $47/ month ClickBank University
  • $97/month Advanced Classes

As you can see, all of these charges at ClickBank can add up to some big bucks!

My #1 Recommendation

How about if I told you that there is an affiliate platform that provides you not only with a website builder, website hosting (for up to 50 websites) but also with excellent affiliate marketing training and 24/7 support, but for a fraction of the cost compared to  ClickBank?

I have been using this system for over a year and a half, and I am currently working on four different websites. Have a piqued your interest? Click for more information down below; it will only take a minute.

I will wait.

button click here Wealthy Affiliate


How To Become a Vendor at ClickBank

It is free to become an affiliate, but to register as a vendor, there is a one time only activation fee of $49.95.

It should also be noted that ClickBank will also take 7.5% +$1 of every sale, as well as taking $2.5 out as a processing fee whenever money is paid out.

How Do You Get Paid at ClickBank?

ClickBank has a different type of affiliate link tracking system called HopLinks. It is similar in the fact that your tracking code is fixed within it, but what makes a HopLink different is that you can add an optional Tracking ID to it.

A HopLink is a vendor’s page URL and serves two functions.

First, it directs a user to a specific page. This informs ClickBank who the affiliate was. Second, it allows the vendor to see how much traffic an affiliate is sending to their page.

hoplink generator what is clickbank

How do you ask? Well, your nickname is in the HopLInk. Here is an example of a HopLink.

Take special note that the optional Tracking ID is for you as the affiliate to use.

You can provide additional information (up to 100 characters) on the link, so you can see where all of your traffic is coming from (i.e., Twitter, Facebook, your website.)

As you can see from the image above, I added the term “Facebook Post” to keep track of which ad and where that ad was promoted, led to the sale.

ClickBank University 2.0

Let’s now find out what ClickBank University is all about. Down below, I have provided you the official video which goes over the new and approved ClickBank University 2.0. If you have the time, check it out and tell me what you think.

The next subject I would like to touch on is ClickBank upselling and ClickBank University. I will try my best not to be too controversial, but I think it needs to be said. I found quite a bit of controversy while researching.

So what is ClickBank University?  The main reasons and objectives of enrolling at ClickBank University are to learn how to create, promote, and sell your products online. Also, you may learn how to recruit affiliates to market your products.

So the bottom line is that ClickBank University is geared more toward the vendors compared to an affiliate. I read in several places that this is indeed true, as many complain that the affiliate information is outdated. If you know where to look, all affiliate information can easily be found for free online.

A Few View Valid Points Concerning ClickBank University

I did extensive research, and there seem to be two opposing viewpoints out there. The majority of the reviews that I read concerning ClickBank University is that it is not worth the money at all. The chief complaint being that the same information can be found online for free.

Another complaint was that you are not able to go through large amounts of material at once, as you are only allotted x-amount each day.

I want to bring up a serious question that I saw was asked several times. “Why does ClickBank charge its vendors and affiliates for training.” The company would make more money if its vendors and their affiliates made more money, yes? Remember how much is taken out of each vendor sale (7.5% +$1?)

But the fact is, yes, they charge for training.

Step-by-Step Example of Adding an Affiliate Link From ClickBank

Before I leave you, I would like to show you a step-by-step tutorial on how to generate a HopLink from ClickBank and how to add it to a page, post, or email.

Needless to say, but the first step is joining ClickBank and coming up with a nickname. As stated before, this nickname will be used, so that the vendor and ClickBank will both know where the traffic to their site is coming from

Generating a HopLink at ClickBank

As an example, let’s take a look at Flat Belly Fix because out of all of the examples I gave you up above, it had the highest Gravity score of over 200! Do you remember how I mentioned that any vendor with a Gravity score above 20 does well-converting? I think there might be mega-potential here!

flat belly fix info what is Clickbank

OK, so here we have the info about Flat Belly Fix. The next step is to click on the Vendor Spotlight link to take a look at a few statistics to see if promoting Flat Belly Fix would be a good fit.

Flat belly fix vendor affiliate marketing clickbank

Well, with a Gravity score with over 200, I do not see why it would not be an excellent idea to try to start with marketing this product. So let’s go back to the first image and click on the Promote button, and here we have the HopLink generator.

generated hoplink clickbank affiliate marketing

Adding an Affiliate Link to an Email from Clickbank

Belly Fat Affiliate page what is clickbank

Now it is time to write an email for Flat Belly Fix. Referring to the information packet found in ClickBank’s Marketplace, do you see where the affiliate website is (the red arrow is pointing at it.) When you click on the site, you are taken to the page which I have provided here.

Located at the very bottom of the page, you will see the generated HopLink in which you may copy and paste and insert it into a word phrase or even into an image. Do you see where it says- Click For Email Swipe?

What is an eMail Swipe?

Well, a swipe is a collection of copywritten files that have been tested and proven to have high conversion rates when using an email campaign.

As an affiliate, most vendors will provide you such materials to help and inspire as well as to give you a better idea about who the audience is that you are targeting. Contents may contain tantalizing email and post titles, and other proven marketing strategies to help and inspire your campaign.

Where to Add the Hoplinks Within the eMail

email campaign clickbank

Here, is an example of how to set up the material in an email (I use Mailchimp.) As a rule, you do not want to ‘copy and paste’ the email swipe, but instead use it as source material and paraphrase.

For the sake of keeping this information as straight forward as possible, here I have ‘copy and pasted’ one of the swipes so you can get a better idea of what it looks like in its raw form.

Here is how to add the HopLink to a text phrase in an email and an image.

On a side note, I have written a step-by-step tutorial recently, which may help you with this process- How to Add an Affiliate Link in WordPress.

hoplinks insert clickbank email campaign

Finally, here is where I have added my generated HopLinks within the email. I first found a relative image and added the Hoplink, so if you were to click on the image, you would be directed to the appropriate page to purchase the product.

As you can also see, I have also added the HopLink to the Start Shopping button, as well.

If you are not familiar with inserting links look like, here is another image to give you a better idea.

adding hoplink email clickbank

So now, we have two HopLinks inserted within our email. If anyone were to click on those two different links and make a purchase, you would get commissions.

But remember to never ‘copy and paste,’ but keep the information fresh and also make sure that it sounds like you.

You do not want to work hard and only to have it go up in flames for plagiarizing. It will work against you ranking in Google, so never plagiarize- it is not worth it!

Are You Interested In ClickBank?

So there you have my “Quick Guide” on ClickBank. What do you think?

To go over the program one more time, let’s summarize.

ClickBank is one of the world’s largest platforms for selling digital products online. You may either become a Vendor to sell your digital products as well as finding affiliates to promote your products for a one-time activation fee of $49.95 or join as an affiliate marketer for free.

ClickBank acts as a go-between for the vendors with their products and affiliates who promote those products. ClickBank offers classes and tutorials via ClickBank University 2.0 that is geared more towards vendors than affiliates.

There are millions of products. Vendors, for the most part, offer tools (banners, videos, click files) and advice on how to market and sell their products.

Any questions? Please feel free to leave any comments or questions down below.

Surfs up, let’s ride the waves of success.

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We are here to help!

Click down below for more information! Once you are inside, I will personally show you around!


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This Post Has 4 Comments

  1. I have been using Clickbank to monetize my website for a couple of months now and so far so good but it can get a bit difficult to work out what products are best to promote on there, especially when I sort products by Gravity, How am I supposed to know what is good and what’s not?

    I suppose I will get the hang of it all with time but this Clickbank review that you have written has taught me a thing or 2 about certain things on there that I have been unsure of, So thanks for that 🙂

    1. Hi Matthew! Thank you for the comment. With so many products to choose from, I guess whatever resonates with you is a good start. How much material have the vendors supplied to you? Did any of them have swipe files? That was something new that I had never come across before. 

      I would suggest taking a couple of hours and research all of the products that you are interested in learning about. I find that the more research is done, the easier it is to promote and write material. I hope this helps you a bit. Thanks again for stopping by!

  2. Hi Colleen, thanks for this very thorough look at Clickbank. I used to be a Clickbank member a few years ago although I never went to “University.” I have a dog niche and when I belonged, they had a separate category for pets. Well thanks to your article, I now know that their ‘doggie stuff’ is in the Home and Garden category. Maybe it’s time to join again! Thanks so much for sharing your knowledge and expertise!


    1. HI Sue! I am glad that I was able to help in some small way. I was blown away by how many products that are available on ClickBank! There seems to be something for everybody. I would suggest trying to find the product with the highest Gravity number. Please check back and tell me how it goes! Good luck to you!

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