What is a Blog Post? Tutorial

What is a Blog Post? Tutorial

Hi! Welcome! Are you in the beginning phases of affiliate marketing and are looking for relevant and helpful information? Well, you have come to the right place, as that is our primary mission here at The Surfing Affiliate. So one of the easiest ways to get into affiliate marketing is by having a blog website. But what exactly is a blog post?

Well, by referring to the dictionary, a blog is “a regularly updated website that is written in an informal or conversational style.” Think of it as talking to a friend. So a blog post is a piece of writing or some other form of content that you put on a blog.

Today I would like to show you how easy it is to start your website and blog in under an hour. Under an hour, you say. Well, not, if we are counting the time to create content, but if referring to setting up a website, absolutely! (More on this later)

How to Blog the Right Way

Page or Post?

3d text free image what is a blog post

First up, right off the bat, what is the difference between a post and a page on a blog?

You can think of it this way- a page is a piece of standalone information that never changes and is not up for comment.

While a post, on the other hand, is time-sensitive information that encourages interaction.

Once you start blogging, you will be linking and referring your pages within your posts.

For example, you write out a post review of five products- highlighting certain features and all awhile asking your audience questions.

Within this blog, you will be linking pages that will concentrate on featuring only one item alone.

On this page, you will place your affiliate links, whether in a text phrase, in a few banners, or you can link them to a photo. (Click on the above link for more information on how to add links in WordPress)

All in all, this strategy is better, as the reader of the blog will not be bombarded with advertisements that could interfere with the overall experience.

You do not want them to become distracted and annoyed by it all, as they might leave.

The lesson to take away here is that less is more.

So the final word is that you are supposed to use a post when writing out your blog. And within your blog, encourage engagement by asking questions.

Do You Have a Blogging Website?

website free photo what is a blog post

As I said up above, to start blogging, the easiest way is to have a personal website.

When I first started, I signed up with SiteRubix and made my very first free website over there.

I have written extensively here if you would like to take a few minutes, please go and take a look.

I will wait.

Having a personal website ensures that you can write whatever you would like. The same holds concerning what affiliate products that you wish to represent.

You are the boss. You are in the driver’s seat, so feel free to write about your passion and expertise.

There is no ‘right-way” per se, but only your way.

Blogging does take quite a bit of time, especially when you are first starting. But as they say, “practice makes perfect!”  Keep at it and never give up.

Finding Your Niche and Your Passion in Blogging

magnifying glass free stock photo researching online

One of the most critical steps that you will find when you are first starting blogging is figuring out what your passion is?

What do you know about that will help others?

Pick something and try to narrow it down. That is what a niche is- a narrow concentration within a broader subject.

You will find that the more narrow your niche is, the easier it will be to find products and services to promote as an online affiliate marketer.

On a side note, I have also written extensively previously on how to find a niche and the basics of niche marketing. If you would like more information, please click on the provided link. Go ahead; I will wait again.

Top Niches Markets in 2019

top niches 2019 affiliate marketing

Down below, I have provided for you the top money-making niche’s in the affiliate marketing (as of June 2019) as well as adding a couple of examples from off the top of my head:

  • Health and Wellness
  • diabetes, high blood pressure, organic foods
  • Personal Finance
  • cryptocurrency, Forex trading, retirement
  • Dating and Relationships
  • online dating, senior dating, divorce
  • Gaming
  • step by step instructions, online gaming
  • Hobbies
  • DIY, arts and crafts, photography
  • Pets
  • dogs, cats, natural pet food
  • Gadgets and Technology
  • phones, computers, applications
  • Self-Improvement
  • books, videos, seminars
  • Beauty Treatments
  • anti-aging, wrinkle treatments, hair
  • Making Money on the Internet
  • blogging, selling online, affiliate marketing, surveys

How to Research Your Target Blogging Audience

research free image what is a blog

So the next step for you is to look at the top 10 niches in affiliate marketing and figure out which one resonates with you.

Once you define your niche, you are halfway done.

OK, so you have a website, and you have defined your niche. What is the next step before you start to create blogging content?

I would suggest that first you take a day and research your niche. The longer you study your competition, the easier it will be for you to create content.

Tip- I find that the more information that I gather before sitting down to write my blog, helps me set up an outline to follow, which makes the writing process so much easier.

While researching, take note of all the questions that are being asked. Can you think of a way to answer any of the questions? What product or service might be desired within your chosen niche.

One place that I like to frequent when researching is Forums. Here you will find loads of information about how others feel concerning the problems they are having, as well as others offering suggestions.

Take note of who is asking the questions. Doing this will help you understand what others are expecting or what they are looking for in terms of products.

Researching also gives you an idea of what and who the population is that you are targeting. It will also give you a better idea of how to write and communicate properly.

What are Blog Post Keywords?

keywords jaaxy blogging website

While researching, you will come across ‘keywords.”

A keyword is a word that you type/speak into a search engine  (Google, Bing, etc.) So your next step will be to make a list of keywords that you can use to write your content.

There are several ways you can go about doing this. I will start with the easiest and practical. Have you ever heard of the Alphabet Soup Technique? You input a keyword into a search engine, and then with the next word, you start going down the alphabet. Here is an example-

alphabet soup technique example finding keywordsa alphabet soup technique keyword finder

Another way to find keywords is by, you guessed it, a keyword finder.

I belong to an online university/affiliate marketing platform, Wealthy Affiliate, and we have free use of the keyword finder, Jaaxy.

What makes Jaaxy so unique is that it is not only a keyword finder, but it can also help you find profitable niches that coincide with the hottest trends, as well as how to find the best affiliate program to join. Go ahead and give it a try today, as there is a free version that allows you 30 keyword searches!

There are several other great features, such as domain research, as well as a feature where you can see where your website ranks for any given keyword. If you would like more information, click on the link below.

button jaaxy keyword finder

Affiliate Marketing With Blog Posts

checklist pixabay free image finding affiliate programs

On to the next step.

Affiliate marketing with blog posts may feel intimidating at first, but once you come up with a game plan, things seem to fall into place, with much practice, of course.

Let’s reiterate what we have gone over so far, and elaborate a bit more.

So you have researched your target audience, chosen a few keywords, and have now come up with a few ideas of what you would like to promote.

Here is a little tidbit, say you have a product in mind that you would like to blog on.

I recommend, before heading over to an affiliate marketplace such as CJ Affiliates, ShareASale, or ClickBank (an affiliate marketplace has hundreds of affiliate programs listed in one place), or that you go directly to the seller and see if they have an affiliate program.

Working one on one with a business is better, in my opinion. Go to the bottom footer of the businesses’ website to see if they indeed offer an affiliate program.

If not, then is the time to head over the affiliate marketplace to see what other products are similar. Don’t get me wrong, affiliate marketplaces do have one great advantage, as you only have to write one profile.

This one profile is all you will need to send when signing up to join any of the affiliate programs listed within the affiliate marketplace.

Blog, Blog, and Blog Some More!

typing free image hands and keyboard

What makes blog websites work is that eventually, you will have written a plethora of information that hopefully people will appreciate and share.

Attempting to begin affiliate marketing without a blog would be incredibly hard.

You want to show others that you are passionate about what you are writing about, so make sure to update your content on a regular frequency.

If possible, I would suggest adding at least two blog posts per week.

Another great advantage of blogging consistently is that this will work in your favor in terms of ranking in the search engines. You see, Google is looking for the best information possible, so a blog with a bunch of posts is going to outrank those of us just starting.

The key is not to give up! Perseverance and commitment to your website will pay off eventually. Keep at it as much as you can. Remember, there is light at the end of the tunnel. It is just that sometimes it takes longer to get there than expected. Persistence is key!

On a side note, I would like to add about the importance of having error-free content. In my opinion, a basic spellcheck application does not cut it. I am the worse speller (I admit it!) and a bit dyslexic, so I have become addicted to the number one grammar and spellchecker, Grammarly.

Grammarly has become my number one affiliate marketing tool that I have found so far. To say that I need Grammarly to write error-free content is an understatement. I have written previously about my love for Grammarly, so if you would like more in-depth information, please click on the link above.

Best Affiliate Programs for Bloggers

So after we have set up our website, written some content (via keyword), and researched our niche, the next step is to join some affiliate programs.

Down below, I have listed the five best affiliate programs for bloggers. If you would like more information about each of these affiliate programs, I have written a more in-depth explanation of each program, so please click on the link provided above.

  1. Amazon Associates
  2. Target Affiliates
  3. eBay Partner Network
  4. Walmart Affiliates
  5. Etsy Affiliates

How to Promote Your Blog Post

website promotion affiliate marketing

Before I leave you, I would like to go over some terrific ways that you can promote your blog.

Do you happen to remember earlier how I mentioned forums are a great place to research?

Well, they are also a wonderful place for advertising.

Make sure only to link your blog if it is pertinent to the question. Also, do not just post your blog link!

Write out the answer to the question asked and incorporate a link within your response.

If you think about it, readers need to trust you before clicking on your link. So, keep this in mind.

You do not want to go in there and spam the place with your material. Social Media is also a great idea. Here you have the chance for others to not only reading your content but maybe even share it!

Traffic is what we are after.

My favorite place to post my blog post is on Pinterest. In this day and age, people have become very visual.

Pinterest is where I get the most traffic out of all the other platforms.

Another powerhouse is YouTube.

I read an article a while back, and it stated that seniors (65 and up) are the fastest-growing population on social media, and they prefer watching things rather than reading.

So keep this in mind.

Another tidbit- As of June 27, 2019, Tumblr is the fastest growing social media platform! Two others that are not far behind are Reddit and Quora.

Make some new profiles now and share your content!

Setting Up a Blogging Website

Do you remember how I said that you could set up a blogging website up in under an hour?

What I was referring to was SiteRubix, where you can make two websites. Are you Interested?

How about learning the correct steps and strategies for affiliate marketing?

Do you also happen to remember how I mentioned that I belong to an online university/affiliate platform?

Wealthy Affiliate

Wealthy Affiliate has been online teaching the in’s and out’s of affiliate marketing since 2005.  Here you have a community of like-minded individuals helping each other succeed. The training offered on this platform is second to none.

The owners and creators, Kyle and Carson, have been leaders in the online affiliate marketing industry and created Wealthy Affiliate with the sole purpose of teaching correct methods to achieve success in affiliate marketing. I will leave the links below if you would like more information.

button wealthy affiliate affiliate link

Final Thoughts on Blogging

I hope that I answered the question and defined what a blog post is.  Blogging can be a bit intimidating when you are first starting, but you will see that with hard work and consistency, you can make it happen.

You have to remember to keep it up and do not give up. Some days you will want to pull your hair out, and that is OK. We have all be there.

But if you’re going to have a successful blog, you need to remember that consistently adding content is key, along with sharing your content frequently via social media or even in email campaigns.

So to summarize

  1. Set up a blogging website button site rubix website creation
  2. Define your niche and research affiliate programs/products
  3. Research and come up with keywords button jaaxy keyword blogging(Alphabet Soup Technique)
  4. Write error-free content button grammarly spellchecker
  5. Share Content on social media frequently
  6. Repeat steps 3-5 again and again and again some more!

So what do you think? Do you have anything else to add? Please feel free to leave any comments or questions down below.

I am anxious to hear from you!

Good luck, you got this!!

Happy Blogging, and here is to your immeasurable success! Remember, do not give up!


This Post Has 8 Comments

  1. Well-developed website, Colleen. I can see the WA tutorials many of us members have been learning about throughout your website. I must congratulate you that your expertise to help someone brand new to blogging or is thinking about creating a blog – and what steps should be taken to accomplish that goal.

    What made you decide to create your website? Was it targeted to a specific audience or just general? Because I have learned all of these components on your website thru the WA site, I also started my website than bought my own site eventually to create my own website which targets my age group on various topics simliar to the ones you mentioned under Top Niches in 2019.

    Is this your first website created or do you have others?  In your own experience, how has creating a website and being a blogger fulfilled your goals in online opportunities?

    I look forward to seeing more of your blogs and thank you, Colleen, for providing this basic, helpful and very educational component which I know will help many people looking to create their own websites and share blogs for various audiences.

    1. Thank you, Haiku, for taking the time to comment.

      It is so lovely to have another Wealthy Affiliate member chime in on all of the great information that is taught within the Wealthy Affiliate platform.

      Great question! My primary goal with starting a blog was to try my hand at affiliate marketing. I do have two websites at this time. 

      My first site is my niche website- 70milesofcoast.com– San Diego Beach Secrets which concentrates on showcasing the beaches of San Diego. Here is my passion site. I am sorry to say, but I choose too big of a niche, so it has been a bit difficult. I have enjoyed creating content and have a bit of traffic, but nothing to brag about. I am not giving up, though. This is my business, and sometimes it takes time, so I am still plugging away. 

      As for my other website, I was asked to join a Super Affiliate group within Wealthy Affiliate, with the primary goal to help those who are just starting. It has been enriching in terms of ‘real’ understanding of the methods of affiliate marketing. I am learning gobs of new information, and I am excited to share! 

      Thanks again for the thought-provoking comment.

  2. Hello,

    Thank you for your post about blogging. I  am blogging within my e-commerce website and it is not easy, but if you want to get income from the internet business, earn some money and do what you like, it is a good idea.
    When you find a niche you have passion for – it is half of the success. And here comes the question whether to be alone on the path or not. If you want support and an all-in-one website, then Wealthy Affiliate is a great place. It is excellent in that people can give you feedback on your work that you have done on your website.
    It definitely worth trying Wealthy Affiliate.

    Thank you anyway for your great post and looking forward to another one.

    All the best


    1. Hi Renata! 

      It is so lovely to hear from another Wealthy Affiliate member! I can not agree more about all of the support that is available at Wealthy Affiliate. 

      There is no way that I would have been able to learn all of this stuff about affiliate marketing on my own. I appreciate the fact that there are so many others like me, who had no idea of how to start a blog.

      At first, it seems impossible, but I have found that dedication and hard work does pay off. 

      I encourage you to keep at it and use the Wealthy Affiliate community as much as possible. We are all here to help each other succeed and offer unlimited support.

      Wishing you success in all of your endeavors!

  3. You hooked me up with your article. I am a blogger as well and reading things like this adds knowledge to what I already know. It’s good to read things like this because in a way or another I picked up some tips and important lessons that could help me be better on blogging. Thank you for sharing!

    1. Hi Gillian! I am so happy to hear that you found the information valuable. Here at TheSurfingAffiliate, that is our primary goal, helping those who are just starting in the world of affiliate marketing. Good luck to you!

  4. I’m still pretty new at blogging, and I’m trying to build up content on my website. I don’t have an email list yet either, and I don’t know how to start one-I’m hoping this will be covered in WA training that I haven’t gotten to yet.
    So, I’ve been holding off on promoting my posts on social media. When people do come to my site, I want them to see enough content to make the site worth looking at, and I want to have a way to capture the traffic when it does come in.
    Do you think I’m right to hold off on promotion for now or should I already be sharing my posts? Thanks for your post!

    1. Hi Joey! 

      Thank you for taking the time to comment. Great question. I would hold off until you have ten posts as I agree with you, that it is ideal to wait until you have an adequate amount of content.

      As for email campaigns, that is a whole different ballgame. Some experts believe that you should wait until you have the right amount of traffic. There are several tutorials available online that you can have a look at. 

      I have only yet sent out one group email to date. I did this after I had opened a Zazzle Shop. Do not get too ahead of yourself. My advice to you would wait a bit and concentrate on creating excellent content. Once you think that you are ready, then go and make some social media accounts and link them to your site.  Thank you again for your question!

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