What is Niche Marketing?

What is Niche Marketing?

Are you familiar with affiliate marketing? Have you ever thought of creating a website to try your hand at affiliate marketing, but you have no idea where to start? Well, today, I am going to introduce you to niche marketing. Are you familiar with the term? So what is niche marketing, and how can it help you with affiliate marketing?

What is a Niche?

niche marketing banner dart bullseye

A niche is a specifically narrowed section within a vast subject. Or in other words, you can also look at it as a group of people looking for a specific product or service.

For instance, let’s take running shoes as an example. As you can see, running shoes are a particular type of shoe.

Can we narrow it even more and concentrate on women’s running shoes? Or how narrowing down even further by focusing on a specific brand of running shoe.

Would you like to focus on beginner runners or marathon runners? I bet that they both have two different sets of ideas when it comes to shoes? So wouldn’t you concur that targeting these groups would be somewhat different?

Or how about this example, you enjoy writing about fashion trends, but again this may be too broad.

So how about concentrating on college fashion, or even better, professional women’s wear? Do you see where I am going with this?

Niche Marketing You Say?

affiliate niche marketing banner

If I had to define niche marketing directly, it would go like this.

There is a vast market out there with many, many types of products and services. Many of these products and services are geared and targeted to a large population.

Say you were researching a few of these markets and wanted to find a small group within a specific demographic that is otherwise underrepresented. Do you feel as though you could connect with this audience?

Narrowing Down the Audience

The bottom line is that niche marketing is a targeted market plan that focuses on one particular section of an audience that you feel has the highest potential of resonating with a product or service that you are selling.

Think of markets that large corporations are not that interested in, as this will serve as less competition to go against when you first start.

Remember, these gigantic businesses have money to go toward advertising, while an affiliate just starting, lacks such funds and opportunities (I am speaking for myself.)

Most Profitable Niche Markets in 2019

niche free image what is niche marketing

Picking a niche can be harder than you think. When I was first starting, I choose a niche that was far too broad. I thought that seeing that I loved my niche subject, everything will work out. Wrong!

I would like to now help you out here by giving a list of the most profitable niche markets in 2019.

Take a look and tell me if you see anything that piques your interest. As a challenging experiment for me, I will also give you a few more suggestions on narrowing down the following niches.

Feel free to narrow down these subjects even more!

When looking over all of these niches, I want you to think to yourself, is there a problem here that I can solve?

Can I add anything of worth, that will help others to solve their problems?

If the answer to this question is yes, you might want to look more into that niche.

Top Ten Niche Markets

  • Fitness and Weight Loss
    • yoga, marathon training, power-lifting, Weight Watchers, Jenny Craig
  • Health
    • high blood pressure, diabetes, menopause, organic cooking, CBD oils
  • Dating and Relationships
    • senior dating, dating after divorce, religious dating, best friends, big and beautiful, vegans, farmer’s only
  • Pets
    • cats, ferrets, dogs, pet food, fish, etc
  • Self-Improvement
    • stress and anxiety, exercise, memory, speed reading, self-confidence
  • Wealthy Building Through Investing
    • real estate, bitcoin, and cryptocurrency, stocks, and bonds, currency trading
  • Make Money on the Internet
    • create your coaching, e-books, video tutorials, find legitimate businesses
  • Beauty Treatments
    • make-up tutorials, anti-aging, skin-care
  • Gadget and Technology
    • computer gear, apps, tablets, cell phone gear
  • Personal Finance
    • personal loans, credit checks, credit cards

How to Find a Niche Market

search free image research niche online

As I mentioned up above, the trick to finding an ideal niche market is to find a problem, think of a solution, and share with the world your excellent content. How do we go about doing this?

I found an interesting fact;  the American Marketing Association uses the word ‘nicher’ as in ‘market-nicher strategies.’

According to them, a nicher goes after specific market segments that are just the right size to be profitable, while at the same time are not on the radar of significant competitors.

Think of it this way; you are filling a gap in the market.

Can you think of anything off-hand?

Research Your Competition and Research Some More!

research banner niche marketing

Let’s continue, and look at the number one thing you should do- research your competition.


Well, researching your niche’s competition allows you to discover if any valuable information is missing.

Think of it as a great mystery, if you will, and you are a spy collecting information.

Once all the information is collected, take the time to go through it thoroughly, looking to see if any questions still need to be answered. Can you answer the question?

Can you help solve any problems that the niche audience may have?

Do you have a product that may help?

How about a service?

Is Spying on Your Competition a Good Thing?

spying free image research niche competition

Now please do not misunderstand me, as you are not to ‘steal’ information, but instead ask yourself, can I add anything more?

Can I add something unique, as a personal testimonial or any additional information that will add credibility to my testimony?

Can I convey the information to the audience better? Another pressing question that you should ask is, is the market oversaturated?

How many others are you competing against for ranking?

How big are their audiences?

So naturally, the next question is, how do I share the unique take of my chosen niche? An obvious answer would be by way of a website.

Do you have a website?

To keep things simple, let me assume that you are reading this article because you would like to try your hand at affiliate marketing, yes?

Having a website is almost always a criterion for signing up with an affiliate program.

Once you have your website created and have written a few excellent posts, then it is time to create a bunch of social media accounts.

Let’s now take a look.

How to Create a Niche Website

computer free image niche website

OK, if you already have a website, you can skip to the next paragraph. But, if you do not and are interested in creating two completely free niche websites (yes Free), read on.

I have written a previous post that explains to you step-by-step directions on how to make a niche website on SiteRubix.

I will not go much into creating a website here (you can read more by clicking on the link), but I wanted to add one more thing.

Choosing a Theme for your Niche Website

You will see when creating a new website, that there are several options of Themes to choose when setting up.

In the beginning, I would suggest picking a theme that showcases your blogs. Each Theme comes with the possibility of having a preview.

You want to make sure that the content in the main focus.

What Theme you choose is up to you, and do not worry, because you can easily switch themes later on down the line.

The Importance of Valuable Content on a Niche Website

content is king banner affiliate marketing content

The next step is to set up your website and start researching and writing out-of-this-world unique content.

And when I say content, make sure that the blog post is at least 1500 words, but I encourage you to write as much as you can.

Google search engines especially favor longer posts, so keep that in mind.

The goal here is to become an ‘expert’ in your niche. In other words, your focus should not only be on the subject, but also on the audience that is interested in the topic ( niche.)

It might seem a bit intimidating at first, but you will see that after countless hours spent on researching and working on your niche, you will be pleasantly surprised at how verse you will become on not only the niche but with the audience as well.

There I am with harping on research again.

Yes, you must research, but here I will give you a few tips on where to look for valuable content.

Where Does Your Niche Audience Hang-Out Online?

social media marketing banner sharing content

When you are first starting, you will sometimes feel like you have no idea what you are doing, and that is ok. We all have to start somewhere. Try not to be so hard on yourself and give yourself some time.

So the question is, where does my niche audience hang out, and how can I get them over to my website?

I would suggest you first take a look at social media groups on Facebook, Instagram, Twitter, and Snapchat.

Try adding a few keywords to the search engines on social media sites and join those groups.

Once you become a member, do not just spam content, try to bring value, and add content if someone specifically requests it.

See what people are talking about or what questions are being asked and figure out how you can help.

Another great place to look is on Forums.

Have a look and see if there are any forums online where you can also become a member.

The same rules apply here as with social media, do not spam, provide answers to questions, and, if asked, add your content.

There are two places that I love to look for possible content exchange, and that is on Pinterest and Quora.

What I love about Quora is that the primary purpose of this website is to ask questions and in turn,  find answers. It can be a valuable asset when you are starting, as there is a tremendous amount of information on Quora.

Make Money With Your Niche Website

money free image make money online

What is niche marketing in the simplest terms? Remember not to think of niche as something small, but rather as something with extreme focus.

The more focus you are with your content, the better.

You, as a blogger, will create the very best content. Content that resonates with your niche’s audience.

By creating content that resonates with others, you will start to make sales of your given product. It takes practice and patience, but if you stick with the program of researching, producing, and promoting, you will eventually make money. How much is up to you and how much time you put into it.

So What is Niche Marketing in a Nutshell?

niche marketing banner research content promote

To make the most out of niche marketing, make sure that you spend time becoming knowledgeable on your chosen demographic.

What does your audience want and need?

How can you help, and what product or service can you offer to solve their problem?

The more that you can narrowly define your objective, the better.

Please do not forget that the more time you take to research your niche market, the more specialized, you will become.

The more skilled you become, the more the audience will trust you. And the more the audience trusts you, the more sales you will make.

In business, it is said that the smaller the niche (, the more highly focused), the higher the probability there is to make sales.

  1. Focus on your niche and learn as much as you can on all available services and products
  2. Write well developed and unique content on your blog website
  3. Share and promote your content (email, social media, forums)
  4. Repeat

I hope you found this information helpful.

If you have any comments or questions? What niche were you thinking of trying out, and is it one of the top niche’s I have listed?

Please feel to share below!

Are you looking to learn how to start in affiliate marketing? I have been a member at Wealthy Affiliate for over 18 months and have learned immeasurable amounts of information, and I am here to share!

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Please click on the link below for more information.

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This Post Has 6 Comments

  1. Hello,

    Thank you for an insightful article. i have to say that when I first started to think about a niche, I found it all quite bewildering, as any topic can be broken down again and again to get to something that is truly a niche market.

    I still haven’t found one that is ideal for me but I keep on trying and learning.

    I can take a way some good tips and ideas from your information here.

    Thank you

    1. Hi Louise! Thank you so much for commenting. Starting in affiliate marketing can be very confusing in the beginning, yes? But once you finally find your ideal niche, everything starts to fall into place. Please do not give up! Thanks again and good luck to you!

  2. Hi,
    It is nice to watch him show how to do certain tricks in style live, so I can just follow along. The site comments are a nice little touch for me as well. Actually, this is exactly the information that I was looking for information about the best Niche Marketing and when I landed on your website and read this post, it answered all my questions in detail. So I’m very happy that you decided to write about this topic and share it with people. It’s very useful and can definitely be used as a great source for everyone who is interested in this topic.

    Thank you for writing such an Amazing article. I will come back to your website again for sure and I’m looking forward to reading your new posts.

    1. Hi Nasrin! Thank you so much for taking the time to leave a comment! I am pleased to hear that you found the information helpful, as that is my primary goal- to help others who are just starting in Affiliate Marketing. I too appreciate the step-by-step instructions, as that is the only way that I can understand things. Good luck in your endeavors, and please check back when you can.

  3. great informative post to learn about niche affiliate marketing. Actually I have to setup affiliate marketing business and have learnt basics of it and now I am looking for resources to setup affiliate website in religious education niche . As you are experienced professional I got some question in mind to clear before starting affiliate marketing website. Can I create UK based affiliate website with wealthy affiliates someone send me this link to create UK based affiliate website https://www.revglue.com/blog-detail/36-create-free-affiliate-websites-with-revglue and after reading this I am considering this as well as another option but i don’t have working experience with them and any other affiliate network, as you are experienced professional could you please provide your opinion on it and if you have used this companies service or technology for any of your project. I checked their privacy policy it is registered company in UK and offering referral program as well. Secondly I did’t get how much commission I will earn with wealthy affiliates but revglue offering 80% commission and i think it is a handsome commission. Any one reading this post please provide your experience as well and help to start my affiliate website. thanks in advance

    1. Thanks for the question M R. As a US affiliate, I am not too keen on UK Affiliates.
      Concerning your question, Wealthy Affiliate is an affiliate platform as well as a type on ‘online university,’ where you can learn the in’s and out’s of affiliate marketing. There are hours of video tutorials as well as hundreds of lessons where you can learn how to set up a niche website, create content, find affiliate programs, as well as learn how to market your website. How you proceed is entirely up to you. The main problem that you will encounter when first starting out is finding an audience. My advice to you is to create content consistently and to share this content periodically. Once you have a somewhat broad audience, then it is time to look for a few affiliate programs to promote that aligns with your audience. I encourage you to take advantage of Wealthy Affiliates free 7- day trial and see all that is offered for yourself. Good luck to you, and please do not hesitate to contact me with any other questions that you may have.

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